We welcomed the artistic watchmaker and his eponymous brand Alexander Shorokhoff to India recently. Over our conversation we learned what it takes to build an independent watchmaking brand in this age, especially one that is rooted in wonderful artistic expressions.

At the launch of the latest boutique for Seiko at UnityOne Elegante Mall in Pitampura, New Delhi, we spoke to the President and COO of Seiko India, Mr. Niladri Mazumdar, on the positioning of the brand and the all new boutique in Delhi. From the outlook of the Indian market to the lovely watches that the brand makes, we had a quick chat with the esteemed gentleman.

At the launch of the latest boutique for Panerai at Ethos City of Time we got to speak with Mr. Pranav Saboo, the CEO & MD of Ethos. He elaborated on the brand’s special long time connection with the retail chain, and what makes him excited about Panerai.